I'm Naomi Okubo.

Designer who codes for usable digital experiences.

Sr. Product Designer
Sr. UX Designer
Front End Developer

About Naomi


I’ve been employed full-time as a Sr. Product Designer for Lasso. I’ve also been freelancing as a Principal Product Designer for Kainos. I’ve been a founding designer, led designs, run a freelance design business for more than a decade. I specialize in product strategy and facilitation with a solid background in interface design and front-end development. As a designer-developer, I’m passionate about creating engaging, beautiful and usable product experiences.

My Value

Passion in learning

Always looking at ways to challenge and improve myself to be the latest.

Embrace creativity

Design is somethings that I can't stop thinking about and that makes my life colorful.

Delivering outcome

Prioritize projects and deliver them with the precise quality in a fast-paced environment.


Collaborate with others well, work hard, and treat others respectfully.

Pixel perfection

Deliver pixel perfect design and transform it into pixel perfect front end code.

Stay humble

Treat others with respect. Stay true to myself and stay true to others.

Case Study

Lasso Platform Resign

The most powerful system for healthcare marketers. It’s a dream platform for planning, activation, and measurement.

View Case Study

Kainos Website Redesign

Introducing a place for adults with intellectual and developmental disabilities to flourish and live out their dreams.

View Case Study

Design System

Lasso Garden

Providing guidelines and frameworks for designers and developers to ship products faster in a fast-growing company.

View Lasso Garden

Naomi’s spearheading redesign and restructure of our website were a breath of fresh air. Naomi created a welcoming space for us to dialog consistently throughout the process. Naomi is incredibly creative, efficient and responsive. It was a delight to work with her and we would highly recommend her to everyone we know!

Andrew Frisch, Executive Director Kainos Logo
Let's work together